WhatsApp – B2C Opportunities

whatsapp

 

                         Let us explore potential B2C marketing opportunity with WhatsApp. The statistics are promising towards that. By 2018, the estimated total smart phone users will reach to 2.16 Billion and today WhatsApp has 800 Million users. In the recent months the growth rate of WhatsApp users is almost 100 Million for every 6 months. The statistics for smart phone users and the WhatsApp users are given below.

Statistic: Number of smartphone users* worldwide from 2012 to 2018 (in billions) | Statista

Statistic: Number of monthly active WhatsApp users worldwide from April 2013 to April 2015 (in millions) | Statista

                      Now, let us see the marketing opportunities by using WhatsApp. The first opportunity is “WhatsApp share”. As of now the consumers are using twitter, Facebook and Google+ to share the products information with the friends to inquire about the products, the marketing team uses  the share functionality to market the content(primarily to reach the offering to the consumers). By using the WhatsApp, marketing team can target ~800 Million users to intimate the product offerings. The end consumers can share the product information to their WhatsApp contacts and ask the queries about the products. Through WhatsApp we can target the specific friends and get the quick review about the products. Business can use WhatsApp to send the order confirmation alerts, instock notifications, to notify deals, to provide shipping alerts etc…

                         So, we can use WhatsApp as messenger to text the consumers for order confirmation alerts, deals etc… and consumers can use WhatsApp as more convenient sharing platform(WhatsApp doesn’t provide share feature as of now. Hope, we will get it soon).

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I am Siva Prasad Rao Janapati. Working as a software developer. Has hands on experience on ATG Commerce(DAS/DPS/DCS), Mozu commerce, Broadleaf Commerce, Java, JEE, Spring, Play, JPA, Hibernate, Velocity, JMS, Jboss, Weblogic,Tomcat, Jetty, Apache, Apache Solr, Spring Batch, JQuery, NodeJS, SOAP, REST, MySQL, Oracle, Mongo DB, Memcached, HazelCast, Git, SVN, CVS, Ant, Maven, Gradle, Amazon Web services, Rackspace, Quartz, JMeter, Junit, Open NLP, Facebook Graph,Twitter4J, YouTube Gdata, Bazzarvoice,Yotpo, 4-Tell, Alatest, Shopzilla, Linkshare. I have hands on experience on open sources and commercial technologies.

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Posted in ecommerce
One comment on “WhatsApp – B2C Opportunities
  1. Yesuraj G says:

    You are correct siva. I am also thinking the same way how we can use ‘WhatsApp Share’ for promoting and giving product information for http://www.nammaprice.com/ and http://www.makemyshop.in/

    I seeing snapdeal already integrated this feature when you open their mobile website in Andriod mobile.

    Here is the code for “WhatsApp Share” below:
    Opening whatsapp://send?text= followed by the text to send, will open WhatsApp. The user can now choose a contact, and pre-fill the input field with the specified text.

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