On which channel more shoppers are closing the deals? Is it Desktop/Tablet/Smartphone?

                         Smart Techie

                    In the recent years the digital disruption happened and the e-Commerce site providers are opening up more channels to the shoppers to get the traffic. The omnichannel become a buzz word in e-Commerce world. Let us see some statistics about the conversion rate on Desktop/Tablet/Smartphone.

Smartphone Shoppers Rarely Close the Deal

                   The above stats are more inclined towards the desktop where shoppers/visitors are converted into purchases. Then, why the shoppers are using tablet/smartphone to visit the store? They might be using smart phone/tablet to discover the right product, compare the prices and make the cart ready to purchase. The smartphone/tablet is more handy to research about the products, compare the prices, features etc… That means, these channels are providing more traffic to the website and this is the motivation factor to the e-Commerce site providers to invest more effort and money to launch the site on channels like smart phone and tablet and the shoppers may turn into purchasers on desktop/tablet/smartphone.

Happy learning !!!

Siva Janapati is an Architect with experience in building Cloud Native Microservices architectures, Reactive Systems, Large scale distributed systems, and Serverless Systems. Siva has hands-on in architecture, design, and implementation of scalable systems using Cloud, Java, Go lang, Apache Kafka, Apache Solr, Spring, Spring Boot, Lightbend reactive tech stack, APIGEE edge & on-premise and other open-source, proprietary technologies. Expertise working with and building RESTful, GraphQL APIs. He has successfully delivered multiple applications in retail, telco, and financial services domains. He manages the GitHub(https://github.com/2013techsmarts) where he put the source code of his work related to his blog posts.

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Posted in ecommerce
One comment on “On which channel more shoppers are closing the deals? Is it Desktop/Tablet/Smartphone?
  1. CS-Cart says:

    Thank you for this review, it is very useful information.

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